Thursday, March 12, 2009

Buyers in Kolkata

For selling something, one needs a buyer. Companies that manufacture, sell and provide gods, products and services, look for potential buyers and customers. Selling goods, services and products to buyers is the simple principle of business. Before launching a new product, companies put huge effort to do market surveys. They try to get an idea about the capabilities of buyers and the condition of the market of a particular place. If you are a businessman and planning to launch a new product, your plan might prove to be an unsuccessful one without proper survey of the market.

Other than companies, general people too search for buyers for selling their belongings. Some look for buyers to sell their residential properties or cars, while others try to earn some money by selling items from their personal collection. But how would you find a buyer or buyers whom you can have a satisfactory monetary deal with? You may publish advertisements in newspapers but cannot expect huge response as all dailies and weeklies in the world are circulated within a specific area. To get a global response, you have to look for a better medium. To reach all distant corners of the world today, you have to opt for the internet as billions of people are doing.

Internet is a 24 x 7 service and is available all over the world. There s no limit of circulation in case of internet. Anyone can get any information at anytime from anywhere in the world just by browsing through the internet. B2B portals are the best options available on the internet, as far as information regarding buyers are concerned. B2B or business-to-business portals serve the purpose of business guides for people. Not only buyers, but all kinds of information related to business are available on the B2B portals in detail.

To get larger responses, different entities of business activities like buyers, sellers, dealers, wholesalers, suppliers and manufacturers are enlisting their names on the B2b portals these days. Suppose you are trying to get an idea about buyer or buyers in Kolkata. You can get a lsit of the same just by clicking on a Kolkata-based B2B portals. Klkata, one of the five metros in India, has got a strong market for different kinds of products and services. The city is home to thousands of potential buyers. There are several B2B portals from where you can get your required information within seconds. Not only names, addresses and contact numbers, but the city-based B2B portals are now offering interactive tools like live chat, SMS and e-mal to facilitate communication between different entities of businesses. By logging on to the city-basedB2B portals you can find out a buyer and get into dealings with him or her from any part of the world straightway through these interactive tools.

So if you are really looking for a buyer or buyers in Kolkata, check out the Kolkata-based B2b portals now.

Wednesday, February 18, 2009

Surviving in the phase of financial crunch 2@@9 !!

Businessmen all over the world are going though a tough time. Companies are downsizing staff strength, factories are reducing volume of production and people are getting lesser salaries. If the financial analysts and economists are to be believed, this dark phase is going to take long before it leaves. Everyday, the ‘economy’ pages of the newspapers are publishing news about laying offs in companies taking place in different corners of the world and the readers are being panicked. But what are the ways to survive this financial crunch? Is there any way at all?

The only reason why companies are taking such drastic steps is to curtail costs. Definitely, it sounds cruel, but they are helpless. Without curtailing costs at a significant percentage, companies cannot survive in this phase of global economic meltdown. But the question is, are these decisions helping them in their way of survival? It is easy to say a group of people ‘you are fired’ or ‘put down your papers’. The group of people will loose jobs all right, but as an employer, you might be loosing a very efficient workforce with this decision. What will you do then? If you are not in a condition to recruit people, how will you replace these workers? So it is not a solution. Slashing salary, on the other hand, slashing salary will affect the motivation of workers, so you cannot expect them to give their best in the work. So how will it help you? No way! Therefore, what else can companies do to survive the financial crunch? Well the way is by curtailing extra costs.

Lots of companies across the world have now stopped spending money behind organizing parties. No parties, no dinners, no programs = saving a lot of money. Small business organizations are even controlling use of electricity and telephone. The newspaper industry hit very badly by the economic meltdown. Earning of revenue through advertisements has gone down drastically. So, to survive, many newspaper houses are compromising on the quality of newsprints. Some have even reduced the number of pages. Other industries too are looking for similar options as it has been proved that downsizing of staff strength is not solution to this problem. Of course, reducing the number of workers will save some money for you, but in the long run you cannot survive without strong staff strength.

When employers are shattered, one can understand what’s going in the minds of employees. In USA, people are loosing jobs in thousands everyday and this menace is likely to continue for some time. The developing countries haven’t feel the heat largely till now but according to the economists and financial analysts, this recession is gong to reach these nations in a big way very soon if drastic steps are not taken immediately. As an employee, you never know when it will be your turn to put down your papers. But if it really happens one day, what are the other options that you can look for? For people of developing countries, it is high time to look for ways to earn some extra money so that if the disaster takes place, some percentage of the financial loss could be compensated
.

If you are thinking what possibly could be you option, then go for the ‘work from home’ concept. Thanks to internet, this ‘work from home’ concept has become a good and easy way of survival for thousands of people across the world. There are numerous jobs to do in the internet for which you does not need to attend office. You can utilize your spare time for this. As the internet is a 24 x 7 service, you can work at anytime, be it dawn, early morning, afternoon, evening or late night. Numerous companies pay well to people working for the development of their websites. So if you are really eager to fill your pocket with some extra money look for such websites. If you work hard, you can expect to be rewarded. If you want to survive, there is no time to relax. Its really a time to struggle for existence.

Impact of technology on the lives of people of Kolkata!!

Kolkata, the capital of West Bengal is among the oldest cities in India and bears signs of ancient traditions. Though with the passage of time the characteristics of the city has changed drastically one can find lot of things that speaks about its past. The central and Northern part of the city still hosts plenty of century-old houses that stand as specimens of architecture of the bygone eras. Today, thousands of flashy new cars and two wheelers travel from one from one corner of the city to another but one can still see man-pulled rickshaws here, which used to be one of the most common means of local transportation for the people. But the image of Kolkata is changing very fast. In fact it is changing everyday, every hour and it’s all because of the impact of modern technology. From architecture to transportation service, food service to entertainment venues, shops to markets, everything is witnessing the huge impact of modern technology and as a result, the lifestyle of people of Kolkata is also changing rapidly.

The biggest gift of modern technology to Kolkata is perhaps Salt Lake Sector-V, which is popularly known as the IT sector. Inhabitants of Salt Lake area still struggle to believe how a place, which was almost abundant even 20 years, turned into such a huge corporate hub. Today you can find office buildings of several reputed IT companies at Sector-V that remain crowded with young and enthusiastic people wearing smart formal outfits with identity cards hanging over the collars. Today it is the new ‘office para’ (office area) of the city and is attracting thousands of young people to earn their livelihood. In the recent few years, there has been a significant rise in the percentage of new recruitment in the IT sector and it’s still at a steady level even in the current phase of global economic meltdown. Thanks to the positive impact of technology on the city, this percentage is likely to increase even more in the coming days.

Another major contribution of technology in the lives of people of Kolkata is the ATM machines. Today ATM machines of nationalised as well as privatized banks are available on almost all busy areas of the city making withdrawal of money a matter of seconds of people. No matter whether it is a weekday or Sunday, dawn or midnight, one can withdraw money from these machines just by putting in their pin numbers. Especially for aged people, who cannot take the physical strain of standing in long queues in banks through cheques, these ATM machines have been of great help. To make things even easier, ATMS of some nationalised and privatized banks allow multi-withdrawal facility, which saves people’s time. Apart from making withdrawal of money easier for people, ATM machines have also been like blessings for lots of poor people who work their as security personnel.

Even in the arena of entertainment, modern technology has played a huge role as far as Kolkata is concerned. Equipped with modern technology, the flashy new multiplexes in the shopping malls have put an end to businesses of several cinema halls in the city. Despite of much costlier tickets, people are these days going to these hi-tech theaters to enjoy high quality picture, sounds and the comfort that the soft chairs offer. Thanks to internet, availability of online ticket booking system has made things even simpler. The days of standing in front of cinema halls’ counters to buy tickets are gone. Today you can buy ticket of your favourite movie from the website of any multiplex. To compete with the multiplexes, some of the popular cinema halls have also started online ticketing system.

Another thing that has made a huge impact in the lifestyle of people of Kolkata is the shopping malls. Easy availability of all kinds of goods, starting from grocery to utensils, luggage to gift items, garments to food under one roof are attracting more and more people towards the flashy modern shopping mall sin the city. Go to any shopping mall in the city and you can get back home with all items you required. The ways shopping mall in Kolkata are growing in numbers, one day popular market areas in the city like New Market, Lake Market, Gariahat Market might struggle to exist one day.

It is obvious that new will replace the old and everything which is new today will become backdated tomorrow. It is like a cycle and universal truth. Character of countries, states and cities change with the course of time as people’s habit changes and same has been happening for Kolkata. A day might come when young people of the city will not even believe what the city was like hundred years ago, and if it really happens it will be due to the increasing impact of technology on the lifestyle of its people.

Benefits of online marketing

Promotion of goods and services is one of the major factors behind the success of a product manufacturing or a service proving company. You may be the best manufacturer of a particular product or the best service provider in a city or a state but without proper promotion of your products or services you cannot survive in this world of tough competition. To earn recognition as a company you need to build up strong and intelligent marketing strategies. You should aim at customer base at the maximum level possible. Reputed international companies spend billions of dollars for marketing and product promotion so that people can get to know about their products in large numbers. But the world is not a small place where you can earn recognition very easily and there may be hundreds of companies like yours, selling the same products or services. So how will you compete with them? Well, the answer is, through online marketing.

Online marketing, also known in other names such as internet marketing, e-marketing and e-commerce is a new concept as far as marketing and product promotion are concerned, but has proved to very useful tool for business organizations. Today, companies, irrespective of their sizes and area of operation are opting for the long-lasting benefits of online marketing. The benefits of online marketing are huge. In fact in the present situation, when the world is witnessing a tremendous economic meltdown, it is the best way to adopt for companies to survive. Today, companies are stressing on reduction of cost o ensure maximum revenue. So it is important to plan marketing strategies that do not involve huge expenditure. In case of general marketing, a company has to pay its marketing personnel. To make people aware about its products and services, it needs to maintain stores, which involve recurring costs like rent, electricity charges and storekeepers’ salaries. By opting for online marketing, a company can curtail all these costs. There is no need to pay sales teams, to maintain stores and to appoint storekeepers. All you need to do is to develop a business portal with all necessary information about your company and you can do that at much lower cost. Another added advantage of online marketing is that people can access information about your products or services at any day, any time. It’s a 24 x 7 service. This is a major reason why companies are not publishing advertisements in newspapers. Maintaining a website is much cheaper than paying the newspaper houses too.

Another huge benefit that a company can enjoy from online marketing is maximum visibility. Suppose you are planning to publish n advertisement in newspaper, but it will appear weekly, or fortnightly or monthly. You cannot afford to publish advertisements in newspapers on daily basis. Moreover, you cannot expect good response as maximum people have a tendency to turn over the ‘ad’ pages quickly. Besides, you have o take the circulation of the newspaper into account. Is it well available in the market? Does it have a good readership? But when you publish advertisements on website, it is available for people living in all corners of the world. Today companies are not satisfied with operations in local and national level, they are targeting the global market for which they need recognition in a higher level and for that online marketing is the best way.

Another important reason behind the growing popularity of online marketing is its potential to build strong business to consumer and business-to-business relationships. By providing easy access to information, this new concept is bringing companies much closer to the world. Today a customer does not need to go to the market to check availability of a product that you manufacture. He or she can log on to your website at any time and get to know about that and can acquire it sitting at his or her home within seconds. Similarly a company may need to buy some of your products or acquire your service. Simply by clicking on your business portal it can get into dealing with you. And as it is a fast service, you can always expect consumers to come back to you.

So if you are running a company and targeting the global market, its time for you to develop and design a business portal so that people across the world can get to know about you and your company

Benefits of net searching for students and careerists

Today, people across the world are looking for better opportunities. Employees working in the in companies are looking for better job offers, businessmen and women are looking for better monetary deals and students are looking for chances to study at better educational institutions to perform well in the exams. Today, billions of people are traveling from one corner of the world to another for better career opportunities and students are enrolling their names in reputed international schools and colleges. But how are they getting informed about the scopes and vacancies available in companies and educational institutions? Well, the answer is by searching the net.Thanks to rapid progress of technology
, getting information about the world is no more a difficult task. You are just one ‘click’ away from getting the information you require while sitting in front of the internet. All necessary information on all kinds of topics are readily available on the internet. What you just need to do is to search properly. Today internet is like a window through which one can see the whole world. By clicking on the websites one can get informed about things happening all over the world, which apart from providing required data, helps in the mental growth.

The benefits of net searching for students are manifold. By searching the net, students can now get to know about all current affairs. Besides, internet is helping them in their studying too. There are thousands of websites from where students can get access to information that are helpful for them to perform better in exams. Today students can download high standard study materials for preparing their notes for exams simply by searching the net. There is no need to buy books from stores or borrow from the library. Just search for the desired topic in the net and you can get all data sitting at your home.

Billions of students in all corners of the world dream of pursuing higher studies in reputed international schools and colleges. In the past, their dreams used to remain as dreams but today internet is helping them to turn their dreams into realities. There are hundreds of educational institutions that that offer online degree courses on various subjects. This is a huge benefit for students who cannot afford to travel abroad and arrange for lodging to pursue higher education in international schools and colleges. Today you can pursue a degree course on your desired topic from a reputed institution simply by sitting at your home. You don’t even need to buy books or study materials from the stores. Everything is readily available on the websites of these institutions. You can simply download them and study. This is a major reason behind the increasing popularity of ‘distant learning courses’ all over the world.

Benefit of net searching for professionals is also huge. Today people can get informed about availability of different kinds of jobs by searching on the job portals. There are hundreds of job portals where updated information on job vacancies in different fields are regularly updated. One just need to search for the required information. The days of waiting for the weekly ‘jobs’ pages in the newspapers are gone. Today you can get to know about job vacancies in companies across the world in every minute. People allover the world are doing just that. They are simply putting their queries on the search engine and the window to the world is getting opened in front of them within seconds.

Besides, searching the net is also helping professionals or jobseekers to know about the current trends of the job market. Today one can get an idea about the rise and fall of demand of workers in some particular fields and can decide the kind of job they would apply for. Today net searching is also helping students to choose their fields of specialization so that they can get stable and high-paying jobs. So the role of internet in the lives of students and careerists is huge. In fact, today it is a tool without which you are helpless. And when you are searching the net, be sure that you are just a ‘click’ away from getting the information you are looking for.

Benefits and Usability Of B 2 B Portals !!

To many people capital investment is the only key to the success of a business. But the concept has changed a lot in the current age of tough competition. Today you cannot survive in a business venture just with strong bank balance but to flourish as a businessman or woman you need contacts. You need to know the market and the people whom you can sell your products or services and if you are a trader you need to know the sources from where you can buy raw materials at cheap cost, the wholesalers and distributors whom you can supply goods for sale. In the age of globalization, businesses are no more confined within the national geographical boundaries. People are doing businesses with international companies to ensure more revenue earning. And as the world is witnessing a huge financial crunch it has become very important for business organizations to curtail cost and recover money from the market within short span. Building up a steady relationship between various entities of a business like manufacturers, suppliers, consumers, distributor and wholesalers is also a major factor behind the success of a business concern these days. Thanks to the steady progress of technology across the world, keeping contact with people or traders across the world and fast recovery of money from the market is not a big challenge these days. Internet has made things easy. Today you can keep in touch with a trading company in Canada sitting in Kolkata or may take orders for your product from Australia sitting in Chennai, just by sitting in front of the internet. You don’t even need to contact manufacturers, suppliers, wholesalers and distributors individually but can keep in touch with them at one go. What you just need to do is to click on the business to business portals (B2B portals)of different companies and can easily get hold of all necessary information regarding their business activities.

In this age of tough competition, speed is a huge factor behind success of every businessman and woman. You never know when your rival company will snatch orders or contracts that you were targeting at. So saving time is very important. Thanks to the E-commerce concept this problem has been almost solved. Today, the B2B portals are not only serving as websites of companies from where you can get to know about a company and its activities but are also working as interfaces between two or more companies. Infact nowadays, these portals are contributing largely in optimizing growth of business, enhancing efficiencies and expanding distribution channels of the companies. The days of sending salesman from door to door to promote products and services are gone. People are now more comfortable with online marketing as it saves time, and these B2B portals are playing a major role in that. These portals are working like chains that interlink various people who collectively make a business successful like suppliers, manufacturers, distributor, wholesalers and agents. That’s why all business organizations, irrespective of their sizes and activities are stressing on developing and promoting full-service B2B portals to get contacted by more and people across the world.

Consider yourself as a businessman who sells textiles for making garments. You may sell the best quality textile but that doesn’t ensure that your revenue earning will be high. To do that you need contacts. You need to know garment manufacturing companies who require good quality textiles. There may be many but you don’t know them. That’s where a B2B portal can become handy for you. By searching on these portals you can get in touch with hundreds of manufacturing companies who are similarly looking for good textile suppliers. In the same way you can get to know about hundreds of suppliers, wholesalers and distributors across the world and can get global recognition as a textile manufacturer within a very short time. That’s where the benefit of a B2B portal lies.

In one word, these B2B portals are a technological process that builds a steady relation between business organizations, more precisely between buyers and sellers. Just by clicking on a business portal a manufacturer is getting an opportunity to contact hundreds of buyers and in the same way a buyer is getting contacted by thousands of sellers and wholesalers. So basically it is like supply chain, something which is mandatory for a business organization to survive in this age of tough competition.

Reduction of cost is also a huge issue for business organizations in the current situation s the world is witnessing huge recession. It has become very much important for the companies to curtail cost so that the level of revenue earning remains steady. Properly designed and promoted B2B portals are playing a significant role in that sphere too. These portals are actually helping organizations to streamline their businesses and building more productive and distribution networks. Moreover fast recovery of money from the market, which is very much essential these days has also become easier as all entities of a business like manufacturers, suppliers, traders, wholesalers and distributors are well connected with each other.

For its huge utility, specially in the present scenario of global financial crunch, the he popularity of the B2B portals has grown rapidly. To earn more and more revenue, business concerns are now targeting the global market and in their way they are getting great help from these B2B portals. In the recent times hundreds of B2B portals have come up all over the world are providing great services to people. So if you are a businessman and planning to build up a steady supply chain management for enhancing your business growth and ensure fast recovery of money the best way for you is to become member of a B2B portal. But before becoming the member you should understand the features and functionalities of these B2B portals.

Selection of proper criterion: Selection of proper criterion is very important for a member of a B2B portal. If you are a manufacturer your profile must be on the ‘manufacturer’ section of a particular B2B portal. If you select a wrong criteria, i.e., put your profile on ‘supplier’ section one cannot view your profile.

Accurate information: As a member of a B2B portal, you must provide authentic and accurate information about your business activities.

Condensed description: You should provide short and condensed description of your company with all necessary details so that one’s business interest is served.

User friendly portal: The B2B portal that you are a member of should be user friendly so that the surfers get easy accesses to all information regarding your company
Updated information: You should regular update the information about your company so that whenever someone click on to the portal he or she gets to know about your latest activity.

Availability of interactive tools: Though it is not compulsory but availability of interactive tools like live chat and toll free numbers will help you to build better relation with other business concerns. Try to make full use of these tools to interact with people who are contacting you. All top B2B portals are equipped with interactive tools to provide the members best results.

All B2B portals provide lists of trade leads, importers and exporters but it is better to go for those portals where lists of transporters and international services are available. Go for one such portal to get more benefit.

As the main purpose is to grow relationships, it is better to get membership in B2B portals that have collaborations with reputed international firms.